Critical elements underlying analytics success
Analytics are the key to redefining how utilities will successfully manage their business in the future. The 7th annual Analytics Summit provided deep insight for attendees on how to cultivate...
View ArticleWhat’s new in marketing automation?
An interview with Informa’s Rhonda Wunderlin, VP, Performance Marketing for Business Intelligence. MarTech Series interviewed Rhonda for their MarTech Interview Series. The Q&A highlights her role...
View ArticleDo you really know your audience?
Know your audience. Sounds simple, right? But then why are we all constantly asking ourselves the following: Do we really know our audience? Do we know enough about our audience? Is there more we can...
View ArticleNew research shows quality does matter!
A major recent survey shows that ads appearing in quality online environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above the fold placement and dwell...
View ArticleContent That Disrupts!
How do you engage for success in today’s content marketing world? More and more B2B marketers are using content to propel conversations with prospects and strengthen existing customer relationships by...
View ArticleThought Leadership Tips for Lead Generation
Over time you’ve probably read many different articles on what it means to be a thought leader and how to establish yourself as one in regards to product delivery, lead nurturing, and search engine...
View ArticleReal Analytics. Real People. Real Stories. WE ARE UAI!
We know data tells a story. We use data to help our businesses thrive. But it’s people who uncover the true value data can bring to the equation. When we bring those people together, the stories, the...
View ArticleMaximizing the Impact of Your Call to Action
In marketing, a call to action (CTA) is an image or text link meant to prompt a visitor to take part in a specific action. The action you want visitors to take can be almost anything – register for an...
View ArticleLooking for more content?
We know that creating high quality content that drives high engagement and conversion takes time and resources. Creating 1-2 new content pieces a month just isn’t keeping up with demands of creating...
View ArticleHear from the experts on 2019 Trends in B2B Marketing
B2B marketing is unique, and uniquely challenging. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous. Our...
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