Transmission & Distribution World Launches “The Energy Times”
Announcing a brand new, completely specialized information resource from the editors of Transmission & Distribution World magazine. The Energy Times provides insight on the business and strategy...
View ArticleComfortech 365
Comfortech 365, produced by Penton’s Energy and Buildings Group, recently wrapped up a full day event featuring six educational webinars, sponsor exhibits and networking opportunities – all focused on...
View Article2015 Content Marketing Institute Research
Terrific insight into content marketing budgets, benchmarks and trends from the Content Marketing Institute. Identifies most used tactics, what social media channels are performing and what percentage...
View ArticleEmpowering Customers & Cities Nov 4th – 6th
Empowering Customers and Cities is a pioneer event, developed to change the energy conversation forever and chart a course for the future of energy usage and delivery. The three day event will bring...
View ArticleBuilding Energy Management System Revenue Expected to Total Nearly $55 Billion
Building Energy Management System Revenue Is Expected to Total Nearly $55 Billion from 2015 to 2024 EC&M highlights a recent report from Navigant Research that assesses the global market for...
View ArticleThe Importance of Social Strategy in Content Marketing
Nick Giallourakis is an expert in digital product development and has a true love for content marketing and engaging material. His recent blog in Folio discusses how your social platforms can be a game...
View ArticleFree Informa Engage B2B Marketing Trends Report
Informa Engage has surveyed, studied, and synthesized data across 11 high-growth industries. This report is the perfect way to refine your 2018 marketing strategy, and it’s free. Three key themes stand...
View ArticleLooking for more content?
We know that creating high quality content that drives high engagement and conversion takes time and resources. Creating 1-2 new content pieces a month just isn’t keeping up with demands of creating...
View ArticleArticle 6
Webinars continue to be excellent tools to interact with highly engaged audiences and move them through the buying cycle. With experience in conducting more than 1,000 webinars annually, Informa...
View ArticleCritical elements underlying analytics success
Analytics are the key to redefining how utilities will successfully manage their business in the future. The 7th annual Analytics Summit provided deep insight for attendees on how to cultivate...
View ArticleHonor those rising stars!
It is an amazing time to be a part of the electric power industry and we are on a mission to honor innovators, under the age of 40, who are shaping the future of electric power. T&D World and...
View ArticleWhat’s new in marketing automation?
An interview with Informa’s Rhonda Wunderlin, VP, Performance Marketing for Business Intelligence. MarTech Series interviewed Rhonda for their MarTech Interview Series. The Q&A highlights her role...
View ArticleDo you really know your audience?
Know your audience. Sounds simple, right? But then why are we all constantly asking ourselves the following: Do we really know our audience? Do we know enough about our audience? Is there more we can...
View ArticleNew research shows quality does matter!
A major recent survey shows that ads appearing in quality online environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above the fold placement and dwell...
View ArticleContent That Disrupts!
How do you engage for success in today’s content marketing world? More and more B2B marketers are using content to propel conversations with prospects and strengthen existing customer relationships by...
View ArticleThought Leadership Tips for Lead Generation
Over time you’ve probably read many different articles on what it means to be a thought leader and how to establish yourself as one in regards to product delivery, lead nurturing, and search engine...
View ArticleReal Analytics. Real People. Real Stories. WE ARE UAI!
We know data tells a story. We use data to help our businesses thrive. But it’s people who uncover the true value data can bring to the equation. When we bring those people together, the stories, the...
View ArticleMaximizing the Impact of Your Call to Action
In marketing, a call to action (CTA) is an image or text link meant to prompt a visitor to take part in a specific action. The action you want visitors to take can be almost anything – register for an...
View ArticleThe Importance of Social Strategy in Content Marketing
Nick Giallourakis is an expert in digital product development and has a true love for content marketing and engaging material. His recent blog in Folio discusses how your social platforms can be a game...
View ArticleLooking for more content?
We know that creating high quality content that drives high engagement and conversion takes time and resources. Creating 1-2 new content pieces a month just isn’t keeping up with demands of creating...
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